Marcomm services firm WPP acquires 24/7 Real Media

The previous posting I ended mentioning M&A activity regarding Acxiom. Today, WPP announced the acquisition of 24/7 Real Media. This company is one of the key players when it comes to online marketing optimization. 24/7 Real Media's products cover for example:

• Search engine optimization
• Online campaign management
• Precision targeting

So, will even old WPP become an engineering firm eventually?